How will travel change in the summer of 2025? Latest Trends and Highlights
In 2025, the way we travel is quietly changing.
This summer, there was something in common between the "travel word" that was being searched for and the places that were actually attracting attention.
In this article, we will introduce travel trends that are currently being talked about and recommended spots that are easy to visit even on weekends.
International Travel, Signs of Revival
After overcoming the self-restraint mood of the first half of the 2020s, interest in international travel is rising again.
Regions are specifically searched for:
- Southeast Asia (Thailand, Vietnam, Bali): Cheap and easy to stay for a long time
- Europe (France, Italy): The popularity of the royal road is back
- South Korea and Taiwan: Easy to get to for short periods of time, ideal for a gourmet trip
On travel comparison sites, the number of searches for "flight ticket + hotel pack" is on the rise.
The keywords for domestic travel are "nature", "white space", and "unexplored places"
On Google Trends, "waterfalls", "terraced rice fields", "old folk house inns", etc., natural return type trips are attracting attention.
In search of tranquility, there is a growing movement to visit hot spring resorts in the mountains and historic towns.
For example:
- Tsuwano, Shimane Prefecture: An emotional townscape called Little Kyoto
- Yusuhara Town, Kochi Prefecture: Rising in popularity for its wooden architecture and starry sky
- Ginzan Onsen, Yamagata Prefecture: A hot spring town full of Taisho romance
The era when "places that are not tourist destinations" become valuable
The journey in 2025 will see a return to "places that don't look good on social media, but remain memorable".
"#旅ログ" and "#小さな旅" are quietly trending on Instagram, and the number of rural farmhouses and experiential stays is increasing.
The keyword is "a journey that becomes your own memory, not someone else's memory".
Travel and accommodation are also sustainable
Generations Z and millennials are increasingly opting for eco-friendly transportation and accommodations.
- Train transfer + bicycle rental
- Breakfast at the inn using local ingredients
- Small hotels that are mindful of water and electricity use
Summary: Traveling in 2025 is "quiet and gentle"
Rather than explosive popularity, more and more people are heading to "places where their hearts move".
Why not go on a trip to a place where you can create your own memories?